design & art direction
Heinz - Tomato Blood
Mayo Couture
The Community Spirit
True Botanicals
Echo Park
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©2023
design & art direction
︎︎︎ Brand Campaign
︎︎︎ Web Design
Agency: Wieden + Kennedy
CD: Christine Santora
Role: Designer
Juicy Couture and Kraft Real Mayo came together to make the velvety smoooooothest collab of 2022. The Smooth Lover’s collection includes a tracksuit, a Mayo Couture tubetop, along with a matching tube top for your mayo jar (ofc).
I was brought on as this project started to become a reality. We needed to figure out what the website to house (and sell) this collection was going to look like. Obviously it needed to feel Y2K, yet modern.
Even though I only worked on this very briefly, and it no longer exists, I'm proud of this bad boy.
