![](https://freight.cargo.site/t/original/i/571e17b3ab744075ce8c1a8046bb8c859c56bd7bb7c2bb920af6edd164220344/HERO_Kraft_Real_Mayo_X_Juicy.jpeg)
![](https://freight.cargo.site/t/original/i/5a5ec11aaf2a01ff30aa7dba0c2a1b65c9fd812a6092dba75efdeb142cf1d826/upload-745e121c-0ac6-4147-ba56-c95a0ac8cde5.png)
![](https://freight.cargo.site/t/original/i/cc32cae57b9ff771cef5080fa404285e07383420eb4ab4566996381036db58fa/ezgif-3-dd0a890d15.jpeg)
![](https://freight.cargo.site/t/original/i/28e69407d45ce8d90551c884f1ca9e43d7256f08a4c3fbf302f929b9b87a8865/upload-d34d5056-9594-4dce-b190-51e8a4e6bbc9.gif)
︎︎︎ Brand Campaign
︎︎︎ Web Design
Agency: Wieden + Kennedy
CD: Christine Santora
Role: Designer
Juicy Couture and Kraft Real Mayo came together to make the velvety smoooooothest collab of 2022. The Smooth Lover’s collection includes a tracksuit, a Mayo Couture tubetop, along with a matching tube top for your mayo jar (ofc).
I was brought on as this project started to become a reality. We needed to figure out what the website to house (and sell) this collection was going to look like. Obviously it needed to feel Y2K, yet modern.
Even though I only worked on this very briefly, and it no longer exists, I'm proud of this bad boy.
![](https://freight.cargo.site/t/original/i/5489c2aabb14040d95a24fb00444631497e0208f9e7e099166319d8df21b236c/upload-c2d035ac-6908-439f-9f73-adfc735c47bb.gif)