Natalie Carstens

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	<title>Natalie Carstens - Design &#38; Art Direction</title>
	<link>https://nataliecarstens.design</link>
	<description>Natalie Carstens - Design &#38; Art Direction</description>
	<pubDate>Thu, 26 Jan 2023 19:13:44 +0000</pubDate>
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		<title>Front page</title>
				
		<link>https://nataliecarstens.design/Front-page</link>

		<pubDate>Thu, 26 Jan 2023 19:13:40 +0000</pubDate>

		<dc:creator>Natalie Carstens - Design &#38; Art Direction</dc:creator>

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		<description>
&#60;img width="2500" height="1082" width_o="2500" height_o="1082" data-src="https://freight.cargo.site/t/original/i/4cf7fd1684e48e124982f68dc2996cb4a283291a6d2105b0add6310d9358daef/Screen-Shot-2023-01-02-at-3.08.58-PM.png" data-mid="168209897" border="0"  src="https://freight.cargo.site/w/1000/i/4cf7fd1684e48e124982f68dc2996cb4a283291a6d2105b0add6310d9358daef/Screen-Shot-2023-01-02-at-3.08.58-PM.png" /&#62;
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Custom type (and language) design for Heinz Tomato Blood, to speak to vampires globally.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d2d057cc27a6fab673e07a8ec591557bf8e1dae483e3b82b102c745e1e64581f/Mayo-Couture-KV---Static_RGB_1920x1080.jpeg" data-mid="171242226" border="0"  src="https://freight.cargo.site/w/1000/i/d2d057cc27a6fab673e07a8ec591557bf8e1dae483e3b82b102c745e1e64581f/Mayo-Couture-KV---Static_RGB_1920x1080.jpeg" /&#62;
Web design for the velvety smooooooothest collab.&#38;nbsp;


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Evergreen content, social, homepage design and campaigns for a vodka that gives back. &#38;nbsp;&#38;nbsp;


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Packaging, social, and marketing collateral for a luxurious eco-friendly skincare brand.


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Branding for an LA neighborhood that stays true to itself.&#38;nbsp;


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A selection of logos, side projects, and personal work.&#38;nbsp;
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	<item>
		<title>Heinz Tomato Blood</title>
				
		<link>https://nataliecarstens.design/Heinz-Tomato-Blood</link>

		<pubDate>Thu, 26 Jan 2023 19:13:42 +0000</pubDate>

		<dc:creator>Natalie Carstens - Design &#38; Art Direction</dc:creator>

		<guid isPermaLink="true">https://nataliecarstens.design/Heinz-Tomato-Blood</guid>

		<description>

	&#60;img width="2500" height="1082" width_o="2500" height_o="1082" data-src="https://freight.cargo.site/t/original/i/be2688beb23f23a2bcb207014e618a327080b6ff1abc17b65f0fac0797086d15/Screen-Shot-2023-01-02-at-3.08.58-PM.png" data-mid="168786800" border="0"  src="https://freight.cargo.site/w/1000/i/be2688beb23f23a2bcb207014e618a327080b6ff1abc17b65f0fac0797086d15/Screen-Shot-2023-01-02-at-3.08.58-PM.png" /&#62;

︎︎︎ Type Design︎︎︎ Advertising

Agency: Wieden + Kennedy
CD: Christine Santora
AD: Bowook YoonAwards: Webby: People’s Voice Winner, One Club For Creativity: Silver Pencil

To promote Heinz Tomato Blood for Halloween, we needed to find the perfect infuencer. We went with a 280 year old vegetarian vampire, Toby (full name: Tobiathian the Harbinger of Death and Destruction.)&#38;nbsp;

I designed a custom vampire font (and language) for him to communicate to his fellow vampires, and designed the OOH for the campaign.&#38;nbsp;
	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/38b508ade6ea2f054ecd98088a2aa7ce7a90989df8c4a2015b6ef1e093e829f9/vlcsnap-2023-01-18-21h24m41s342.png" data-mid="168786528" border="0"  src="https://freight.cargo.site/w/1000/i/38b508ade6ea2f054ecd98088a2aa7ce7a90989df8c4a2015b6ef1e093e829f9/vlcsnap-2023-01-18-21h24m41s342.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3b97845b5fc0a073336f55e5d680d880304d5072c35b214fcf5b655f48686b6f/vlcsnap-2023-01-18-21h24m29s690.png" data-mid="168786536" border="0"  src="https://freight.cargo.site/w/1000/i/3b97845b5fc0a073336f55e5d680d880304d5072c35b214fcf5b655f48686b6f/vlcsnap-2023-01-18-21h24m29s690.png" /&#62;
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The font was used on billboards in four cities known for their larger vampire populations: Portland, Chicago, Salem, and New Orleans. Catering to our target audience, they came to life in the dark, in their native language.
The font was also used in our PR release.


</description>
		
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	<item>
		<title>Mayo Couture</title>
				
		<link>https://nataliecarstens.design/Mayo-Couture</link>

		<pubDate>Thu, 26 Jan 2023 19:13:41 +0000</pubDate>

		<dc:creator>Natalie Carstens - Design &#38; Art Direction</dc:creator>

		<guid isPermaLink="true">https://nataliecarstens.design/Mayo-Couture</guid>

		<description>
	
&#60;img width="1200" height="627" width_o="1200" height_o="627" data-src="https://freight.cargo.site/t/original/i/571e17b3ab744075ce8c1a8046bb8c859c56bd7bb7c2bb920af6edd164220344/HERO_Kraft_Real_Mayo_X_Juicy.jpeg" data-mid="166812106" border="0"  src="https://freight.cargo.site/w/1000/i/571e17b3ab744075ce8c1a8046bb8c859c56bd7bb7c2bb920af6edd164220344/HERO_Kraft_Real_Mayo_X_Juicy.jpeg" /&#62;
&#60;img width="986" height="657" width_o="986" height_o="657" data-src="https://freight.cargo.site/t/original/i/5a5ec11aaf2a01ff30aa7dba0c2a1b65c9fd812a6092dba75efdeb142cf1d826/upload-745e121c-0ac6-4147-ba56-c95a0ac8cde5.png" data-mid="170730181" border="0"  src="https://freight.cargo.site/w/986/i/5a5ec11aaf2a01ff30aa7dba0c2a1b65c9fd812a6092dba75efdeb142cf1d826/upload-745e121c-0ac6-4147-ba56-c95a0ac8cde5.png" /&#62;
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︎︎︎ Brand Campaign
︎︎︎ Web Design

Agency: Wieden + Kennedy
CD: Christine Santora

Role: Designer

Juicy Couture and Kraft Real Mayo came together to make the velvety smoooooothest collab of 2022. The Smooth Lover’s collection includes a tracksuit, a Mayo Couture tubetop, along with a matching tube top for your mayo jar (ofc).&#38;nbsp;


I was brought on as this project started to become a reality. We needed to figure out what the website to house (and sell) this collection was going to look like. Obviously it needed to feel Y2K, yet modern.
Even though I only worked on this very briefly, and it no longer exists, I'm proud of this bad boy.
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/5489c2aabb14040d95a24fb00444631497e0208f9e7e099166319d8df21b236c/upload-c2d035ac-6908-439f-9f73-adfc735c47bb.gif" data-mid="170730188" border="0"  src="https://freight.cargo.site/w/1000/i/5489c2aabb14040d95a24fb00444631497e0208f9e7e099166319d8df21b236c/upload-c2d035ac-6908-439f-9f73-adfc735c47bb.gif" /&#62;</description>
		
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		<title>TCS</title>
				
		<link>https://nataliecarstens.design/TCS</link>

		<pubDate>Thu, 26 Jan 2023 19:13:42 +0000</pubDate>

		<dc:creator>Natalie Carstens - Design &#38; Art Direction</dc:creator>

		<guid isPermaLink="true">https://nataliecarstens.design/TCS</guid>

		<description>
	&#60;img width="6602" height="4401" width_o="6602" height_o="4401" data-src="https://freight.cargo.site/t/original/i/9dd2f9b5e11795d7c0e9e0dbd84dc113761d4a3b084de057413bd37cfea3d8ae/VG_Community-Spirit-STILL-LIFE-4-0041_Final-2.jpg" data-mid="170050742" border="0"  src="https://freight.cargo.site/w/1000/i/9dd2f9b5e11795d7c0e9e0dbd84dc113761d4a3b084de057413bd37cfea3d8ae/VG_Community-Spirit-STILL-LIFE-4-0041_Final-2.jpg" /&#62;

︎︎︎ Advertising
 ︎︎︎ Web Design
︎︎︎ Social︎︎︎ Brand Campaign

ACDs: Aimee Perrin &#38;amp; Stu Rubin
CD: Rose Sacktor
Worked on evergreen content, the website revamp, and brand campaign for The Community Spirit, a new purpose-led spirits brand that commits its resources to elevating and strengthening communities. I concepted and executed social content, off-premise activations, and coordinated and designed collateral for the Block Bottle campaign. &#38;nbsp;
The product and brand are designed with a blank label and intentionally minimal, industrial type in order to act as a platform for causes and communities.
BLOCK BOTTLE PROJECT
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/eb2d2f14f1f02ad45a8a44de8353a465ae71ca40b4eb1ed2ded86856f99da29b/Website_design_TCS_boxes.png" data-mid="244743749" border="0"  src="https://freight.cargo.site/w/1000/i/eb2d2f14f1f02ad45a8a44de8353a465ae71ca40b4eb1ed2ded86856f99da29b/Website_design_TCS_boxes.png" /&#62;
With a focus on NY, LA, and TX, we set out to discover and celebrate the unsung and under appreciated communities that many overlook. Each bottle tells the story of a unique and unsung community - the birth of many African American musicians in the heart of Leimert Blvd in LA, the roots of Tex-Mex with the Chili Queens of Military Plaza in San Antonio and the invention of community street golf with the infamous Tiger Hood on Minetta Lane in NYC.


My team and I commissioned artists to illustrate each bottle’s label. What better than to select illustrators and artists who reside within these communities? We chose Jiaqi Wang for LA, Oscar Bastidas for NY, and Michele Angelo for TX.


&#60;img width="2500" height="1417" width_o="2500" height_o="1417" data-src="https://freight.cargo.site/t/original/i/fcf84e9f65412a0470f155eba463a83ee08164379d8e30e333bdca278e402734/Website_TCS_collage_still.png" data-mid="244743753" border="0"  src="https://freight.cargo.site/w/1000/i/fcf84e9f65412a0470f155eba463a83ee08164379d8e30e333bdca278e402734/Website_TCS_collage_still.png" /&#62;&#60;img width="2500" height="1417" width_o="2500" height_o="1417" data-src="https://freight.cargo.site/t/original/i/b07893ff63e69cce4e7685f5eb8ca1c487b86500b9f5302c63043fd1cec31d3b/Website_TCS_collage_2.png" data-mid="244743750" border="0"  src="https://freight.cargo.site/w/1000/i/b07893ff63e69cce4e7685f5eb8ca1c487b86500b9f5302c63043fd1cec31d3b/Website_TCS_collage_2.png" /&#62;


We also created custom cocktail recipes inspired by each community.


&#60;img width="2500" height="1417" width_o="2500" height_o="1417" data-src="https://freight.cargo.site/t/original/i/42603b9ed0b746d9e45ef902638d8c92532174039eb7f16f8c74110f83280ba9/Website_TCS_Collage_4.png" data-mid="244743752" border="0"  src="https://freight.cargo.site/w/1000/i/42603b9ed0b746d9e45ef902638d8c92532174039eb7f16f8c74110f83280ba9/Website_TCS_Collage_4.png" /&#62;
&#60;img width="2500" height="1417" width_o="2500" height_o="1417" data-src="https://freight.cargo.site/t/original/i/e5be313d1e471225824d0692208521a5c9417c59e59b43d5639abcd5d392879b/Website_TCS_collage_3.png" data-mid="244743751" border="0"  src="https://freight.cargo.site/w/1000/i/e5be313d1e471225824d0692208521a5c9417c59e59b43d5639abcd5d392879b/Website_TCS_collage_3.png" /&#62;We evolved the look and feel of the activations of the brand to be very grassroots &#38;amp; run-and-gun, which allowed us to experiment with textures and multimedia collaging throughout the brand activation and partnerships.
 

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e857fa97617e89897a85b0f47f380261c4162ae0f7c318e5bed937a27beefaab/09_4_BOTTLES-TOTC.png" data-mid="170050098" border="0"  src="https://freight.cargo.site/w/1000/i/e857fa97617e89897a85b0f47f380261c4162ae0f7c318e5bed937a27beefaab/09_4_BOTTLES-TOTC.png" /&#62;

Collaged labels for Tales of the Cocktail, an annual trade conference and festival that brings together an international cocktail and hospitality community in New Orleans. The featured artwork of each label champions the bartenders’ specialty cocktails and the communities that they rep: Naama Tamir, Christine Wiseman, and Joel Rivas.&#38;nbsp;


	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b4d6c0cde8aded53b368fc19c7fca946b9188b6bf8213982632e1309eb20eeed/TOTC_Bartender_Intro_Naama.png" data-mid="169379893" border="0"  src="https://freight.cargo.site/w/1000/i/b4d6c0cde8aded53b368fc19c7fca946b9188b6bf8213982632e1309eb20eeed/TOTC_Bartender_Intro_Naama.png" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7d11ec5bcfd013629a07147611bb3a3880371ab82eae119874c8b55a82029e2e/TOTC_Bartender_Intro_Christine.png" data-mid="169379872" border="0"  src="https://freight.cargo.site/w/1000/i/7d11ec5bcfd013629a07147611bb3a3880371ab82eae119874c8b55a82029e2e/TOTC_Bartender_Intro_Christine.png" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6c1eb9bf625524ab5325e9991d4bf5c04adf81e9ff1242dcd3fddeb740dcf9fb/TOTC_Bartender_Intro_Joel.png" data-mid="169380065" border="0"  src="https://freight.cargo.site/w/1000/i/6c1eb9bf625524ab5325e9991d4bf5c04adf81e9ff1242dcd3fddeb740dcf9fb/TOTC_Bartender_Intro_Joel.png" /&#62;

IG posts for The Community Spirit’s very active IG, to promote the event, each bartender + their communities and initiatives.

&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/19f1958c10ca46b60fbd6512fbc0c677681d0973d07ae7b44cbb4f2e16943855/MockupMaison_CD_D03_Tejano.jpg" data-mid="170189342" border="0"  src="https://freight.cargo.site/w/1000/i/19f1958c10ca46b60fbd6512fbc0c677681d0973d07ae7b44cbb4f2e16943855/MockupMaison_CD_D03_Tejano.jpg" /&#62;
&#60;img width="1486" height="994" width_o="1486" height_o="994" data-src="https://freight.cargo.site/t/original/i/2261e275ef91ddcc28e7faa538d339f5dc0058d083d83d1714fdf704cabb60e8/Screen-Shot-2023-02-17-at-3.43.15-PM.png" data-mid="168811474" border="0"  src="https://freight.cargo.site/w/1000/i/2261e275ef91ddcc28e7faa538d339f5dc0058d083d83d1714fdf704cabb60e8/Screen-Shot-2023-02-17-at-3.43.15-PM.png" /&#62;
Cocktail card for the “Tejano”.


I also redesigned the website to immerse and invite vendors, potential partners and communities into the TCS world, showcasing all that this spirit does and aims to do. The design highlights playful moments and sections that seamlessly peel off into separate pages for viewers to learn more. You can check the full site out here.&#38;nbsp;


I also created some OOH, and in store displays to introduce and promote TCS irl.&#38;nbsp;

&#60;img width="2852" height="2140" width_o="2852" height_o="2140" data-src="https://freight.cargo.site/t/original/i/11a646511807c40b391d06c39953ab104163607c4f6081e90e05974b771d1146/NCC_TCS_CORKBOARDS_OOH_v2.png" data-mid="170892064" border="0"  src="https://freight.cargo.site/w/1000/i/11a646511807c40b391d06c39953ab104163607c4f6081e90e05974b771d1146/NCC_TCS_CORKBOARDS_OOH_v2.png" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2d684656740146889e2099f985723931192a588835c048a2bcc083a937e4449f/Painted_Wall.png" data-mid="171231920" border="0"  src="https://freight.cargo.site/w/1000/i/2d684656740146889e2099f985723931192a588835c048a2bcc083a937e4449f/Painted_Wall.png" /&#62;


&#60;img width="870" height="1742" width_o="870" height_o="1742" data-src="https://freight.cargo.site/t/original/i/39183172cf3ec5c06ed0b176cef07e5c520e842db9aeb8214965b1e77ee119e8/The-Community-Spirit-Vodka_Brand-Style-Guide_LO_030922-2-01.png" data-mid="170887810" border="0"  src="https://freight.cargo.site/w/870/i/39183172cf3ec5c06ed0b176cef07e5c520e842db9aeb8214965b1e77ee119e8/The-Community-Spirit-Vodka_Brand-Style-Guide_LO_030922-2-01.png" /&#62;
&#60;img width="870" height="1742" width_o="870" height_o="1742" data-src="https://freight.cargo.site/t/original/i/dde12d9266e661f23e2c12e68bb48f1615a3715f3a3876c51e0a2b252ce97e78/The-Community-Spirit-Vodka_Brand-Style-Guide_LO_030922-2-02.png" data-mid="170887808" border="0"  src="https://freight.cargo.site/w/870/i/dde12d9266e661f23e2c12e68bb48f1615a3715f3a3876c51e0a2b252ce97e78/The-Community-Spirit-Vodka_Brand-Style-Guide_LO_030922-2-02.png" /&#62;
&#60;img width="870" height="1742" width_o="870" height_o="1742" data-src="https://freight.cargo.site/t/original/i/f050ad08ac6db0590e1f022529d832276f482e2cd36ee87c2a253463c567ba67/The-Community-Spirit-Vodka_Brand-Style-Guide_LO_030922-2-03.png" data-mid="170887809" border="0"  src="https://freight.cargo.site/w/870/i/f050ad08ac6db0590e1f022529d832276f482e2cd36ee87c2a253463c567ba67/The-Community-Spirit-Vodka_Brand-Style-Guide_LO_030922-2-03.png" /&#62;
&#60;img width="870" height="1742" width_o="870" height_o="1742" data-src="https://freight.cargo.site/t/original/i/db68aa8559fb0cb90e0dcc505470783b43c9c7fc8742917d7f4654a8d3025479/The-Community-Spirit-Vodka_Brand-Style-Guide_LO_030922-2-04.png" data-mid="170887811" border="0"  src="https://freight.cargo.site/w/870/i/db68aa8559fb0cb90e0dcc505470783b43c9c7fc8742917d7f4654a8d3025479/The-Community-Spirit-Vodka_Brand-Style-Guide_LO_030922-2-04.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>TB</title>
				
		<link>https://nataliecarstens.design/TB</link>

		<pubDate>Thu, 26 Jan 2023 19:13:43 +0000</pubDate>

		<dc:creator>Natalie Carstens - Design &#38; Art Direction</dc:creator>

		<guid isPermaLink="true">https://nataliecarstens.design/TB</guid>

		<description>&#60;img width="8688" height="5792" width_o="8688" height_o="5792" data-src="https://freight.cargo.site/t/original/i/136a1ab9abdbc633fdf50d31a83730ac3a9c987a61f5a28feb3fd2a046a03b78/FINAL_Renew-Trio_Full-Size_Lifestyle-Nature-Bathing_Horizontal.jpg" data-mid="169608986" border="0"  src="https://freight.cargo.site/w/1000/i/136a1ab9abdbc633fdf50d31a83730ac3a9c987a61f5a28feb3fd2a046a03b78/FINAL_Renew-Trio_Full-Size_Lifestyle-Nature-Bathing_Horizontal.jpg" /&#62;︎︎︎ Packaging Design︎︎︎ Brand Marketing Collateral︎︎︎ Social
Agency: The Rare Form

True Botanicals is a clean skincare brand that creates luxurious, natural-biocompatible skincare products designed by women, for women; to practice indulgent self-care.&#38;nbsp;
With my team at The Rare Form, we evolved the brand’s identity and packaging aesthetics to elevate the brand into the
luxury space, while retaining the brand’s “Sensual Eco Luxury” DNA.&#60;img width="2227" height="1600" width_o="2227" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f2e314bd2013033db14e250923b05778541a5a9f12bb4fec5edd99771925b6e9/TB_kitofparts-01.png" data-mid="169917576" border="0"  src="https://freight.cargo.site/w/1000/i/f2e314bd2013033db14e250923b05778541a5a9f12bb4fec5edd99771925b6e9/TB_kitofparts-01.png" /&#62;


&#60;img width="3840" height="3072" width_o="3840" height_o="3072" data-src="https://freight.cargo.site/t/original/i/570bde69d8a32ece44353ae08e82370744839a23e2b5837796d29a05110f2f5c/TB_test.107_edit.jpg" data-mid="169656267" border="0"  src="https://freight.cargo.site/w/1000/i/570bde69d8a32ece44353ae08e82370744839a23e2b5837796d29a05110f2f5c/TB_test.107_edit.jpg" /&#62;
&#60;img width="3834" height="3052" width_o="3834" height_o="3052" data-src="https://freight.cargo.site/t/original/i/848e8f1eb070dcaa16ac32c73ec4f69c7299c74e86693dece7320cbca48cfefd/TB_test.109_edit2.jpg" data-mid="170448294" border="0"  src="https://freight.cargo.site/w/1000/i/848e8f1eb070dcaa16ac32c73ec4f69c7299c74e86693dece7320cbca48cfefd/TB_test.109_edit2.jpg" /&#62;
&#60;img width="4300" height="4300" width_o="4300" height_o="4300" data-src="https://freight.cargo.site/t/original/i/569297e2f3e7a7b1af73da958f820a2095ff94921ab07d830371db95effac8a3/dieline.jpg" data-mid="170437520" border="0"  src="https://freight.cargo.site/w/1000/i/569297e2f3e7a7b1af73da958f820a2095ff94921ab07d830371db95effac8a3/dieline.jpg" /&#62;


︎︎︎ Visual evolution of the True Botanicals brand.

					
To revamp their brand from
clean, clinical, and conscious to
liberated, wild, and sensual, I helped to incorporate and explore the simplified and stylized
Fibonacci mark, 
wordmark and typography within the secondary packaging.&#38;nbsp;

The monogram and wordmark are consistently used across the entire packaging system, along with the brand typography .

				
&#60;img width="6374" height="2035" width_o="6374" height_o="2035" data-src="https://freight.cargo.site/t/original/i/eb699d1a6fcb65e8fe4a9bc284e1562c435b22a12a55d902a9b89bf226dee08b/FINAL_Assortment_Full-Size_Secondary_1.jpg" data-mid="169608651" border="0"  src="https://freight.cargo.site/w/1000/i/eb699d1a6fcb65e8fe4a9bc284e1562c435b22a12a55d902a9b89bf226dee08b/FINAL_Assortment_Full-Size_Secondary_1.jpg" /&#62;

&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/2c50ad2b6717bd71b152b60d425fd637d4160ccfc36d24e29627d24f5ff7ad13/Face-Oil-Bottles---Boxes.jpeg" data-mid="169608648" border="0"  src="https://freight.cargo.site/w/1000/i/2c50ad2b6717bd71b152b60d425fd637d4160ccfc36d24e29627d24f5ff7ad13/Face-Oil-Bottles---Boxes.jpeg" /&#62;

&#60;img width="6509" height="2078" width_o="6509" height_o="2078" data-src="https://freight.cargo.site/t/original/i/a5f8018d5311bd57b8ee42cbc21c1fc1e2cbee40949e9e67375664a275377f5a/FINAL_Assortment_Full-Size_Secondary_2.jpg" data-mid="169608652" border="0"  src="https://freight.cargo.site/w/1000/i/a5f8018d5311bd57b8ee42cbc21c1fc1e2cbee40949e9e67375664a275377f5a/FINAL_Assortment_Full-Size_Secondary_2.jpg" /&#62;
	&#60;img width="1013" height="1600" width_o="1013" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ceea1e2dcc863fd7f9ca37932b03dc71ff64bb0a214eba5110a0352217db1cdf/TB_kitofparts_iconography-02.png" data-mid="170359500" border="0"  src="https://freight.cargo.site/w/1000/i/ceea1e2dcc863fd7f9ca37932b03dc71ff64bb0a214eba5110a0352217db1cdf/TB_kitofparts_iconography-02.png" /&#62;
	The iconography enforces the clean &#38;amp; green aspects of the products
themselves, with clean line illustrations
and circles.They also help to emphasize the research
that goes into each and every luxury,
biocompatible product tailored to treat every
skin concern.🡓 
Core iconography for use in
emails and website.
&#60;img width="1198" height="1136" width_o="1198" height_o="1136" data-src="https://freight.cargo.site/t/original/i/90a62eea0b5c8720f5f8e7ef55178110bfe796795b56fa1cbab5012508d84d65/TB_kitofparts_iconography-04.png" data-mid="170359503" border="0"  src="https://freight.cargo.site/w/1000/i/90a62eea0b5c8720f5f8e7ef55178110bfe796795b56fa1cbab5012508d84d65/TB_kitofparts_iconography-04.png" /&#62;

				
🡐 icons in use for infographics &#38;amp; new skin product education&#38;nbsp;

				
I continued to work with TRF to execute a
stunning and sensuous set of marketing
collateral, launch emails and product
education through infographics and
iconography.

					We also did some creative design for social,
and all of the paid social ads, which is always
a fun way to solidify the brand identity for them.


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8d9560a9a56c103f894b6be919f6e31021bc5d4511e15a1bc435133b5e05de29/TB_SocialAds_RenewOilHydration_static_1x1.jpg" data-mid="170362057" border="0"  src="https://freight.cargo.site/w/1000/i/8d9560a9a56c103f894b6be919f6e31021bc5d4511e15a1bc435133b5e05de29/TB_SocialAds_RenewOilHydration_static_1x1.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f00b92c82be79766e939041a1b326e86e568d56c7ba85421ce31507cc614ad93/TB_Ads_portfolio-01.jpg" data-mid="169656187" border="0"  src="https://freight.cargo.site/w/1000/i/f00b92c82be79766e939041a1b326e86e568d56c7ba85421ce31507cc614ad93/TB_Ads_portfolio-01.jpg" /&#62;
&#60;img width="1081" height="1080" width_o="1081" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2ae4b147c857f2de74b3d184a06109ca982a82dc3523672e2413218619b4707c/TB_Ads_portfolio-04.jpg" data-mid="169656184" border="0"  src="https://freight.cargo.site/w/1000/i/2ae4b147c857f2de74b3d184a06109ca982a82dc3523672e2413218619b4707c/TB_Ads_portfolio-04.jpg" /&#62;
&#60;img width="1081" height="1080" width_o="1081" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5fe3ed9e7f34ff0d028d20bcc1238ff32809ef129abbc93612790d6f2e94c61a/TB_Ads_portfolio-05.jpg" data-mid="169656183" border="0"  src="https://freight.cargo.site/w/1000/i/5fe3ed9e7f34ff0d028d20bcc1238ff32809ef129abbc93612790d6f2e94c61a/TB_Ads_portfolio-05.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c2c74f171ff7aac057fd6b46f8e196ae8232d25f2f6aadd136dacb1b059f3716/TB_SkincareQuiz_v1_1x1.jpg" data-mid="170362058" border="0"  src="https://freight.cargo.site/w/1000/i/c2c74f171ff7aac057fd6b46f8e196ae8232d25f2f6aadd136dacb1b059f3716/TB_SkincareQuiz_v1_1x1.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d8a8da2df498644ecb5c56527be7892dadb0586ca6d718e4d5de1d815d4c57e9/TB_ExampleAds-02.jpg" data-mid="169656181" border="0"  src="https://freight.cargo.site/w/1000/i/d8a8da2df498644ecb5c56527be7892dadb0586ca6d718e4d5de1d815d4c57e9/TB_ExampleAds-02.jpg" /&#62;
&#60;img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/e06bdb6244f335f96fb2825f4743c1050b140d9dc46acb11c88ba0d6ecf699c9/TB_Ads_portfolio-07.jpg" data-mid="169656179" border="0"  src="https://freight.cargo.site/w/1000/i/e06bdb6244f335f96fb2825f4743c1050b140d9dc46acb11c88ba0d6ecf699c9/TB_Ads_portfolio-07.jpg" /&#62;
&#60;img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/702aeeb0a2567c0a5f2512f9b50f0ede57960ac1c3341e4eb3cfe7ebf86e2967/TB_Ads_portfolio-08.jpg" data-mid="169656178" border="0"  src="https://freight.cargo.site/w/1000/i/702aeeb0a2567c0a5f2512f9b50f0ede57960ac1c3341e4eb3cfe7ebf86e2967/TB_Ads_portfolio-08.jpg" /&#62;
&#60;img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/f95ba53cbf73dbfd25390dd448867863da9beb57ff37cad94ef39fd613ea56cc/TB_SocialAds_RenewOilSkinimalist_1x1_approved_Frame1.jpg" data-mid="170362178" border="0"  src="https://freight.cargo.site/w/1000/i/f95ba53cbf73dbfd25390dd448867863da9beb57ff37cad94ef39fd613ea56cc/TB_SocialAds_RenewOilSkinimalist_1x1_approved_Frame1.jpg" /&#62;

Organic and paid social&#38;nbsp;

	
</description>
		
	</item>
		
		
	<item>
		<title>Echo Park</title>
				
		<link>https://nataliecarstens.design/Echo-Park</link>

		<pubDate>Thu, 26 Jan 2023 19:13:42 +0000</pubDate>

		<dc:creator>Natalie Carstens - Design &#38; Art Direction</dc:creator>

		<guid isPermaLink="true">https://nataliecarstens.design/Echo-Park</guid>

		<description>
	&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f2b7e195b5e571d5716f4fb1bf5b46079955c45d481fce1aa3ad64ef99580296/MagazineMockup-EP.jpg" data-mid="168221843" border="0"  src="https://freight.cargo.site/w/1000/i/f2b7e195b5e571d5716f4fb1bf5b46079955c45d481fce1aa3ad64ef99580296/MagazineMockup-EP.jpg" /&#62;
︎︎︎ Identity System︎︎︎ Neighborhood Branding

Echo Park is one of Los Angeles’ most historic and diverse neighborhoods, housing the West Coast’s first film studio. Located within the quadrilateral bounded by the Los Angeles River, the 110 Freeway, Glendale Boulevard and Beverly Boulevard, this neighborhood was the epicenter of the silent film industry, and a mainstay for artists and communists in the years leading up to World War II.&#38;nbsp;

					
The neighborhood is gentrifying, but it still maintains its funky and
diverse vibe. The community
is friendly, charming and
welcoming, and this branding
aims to capture the underground town that thrives within the massive influence of LA. The resulting brand is self aware, irreverent, alternative, and down to party. &#38;nbsp;︎︎︎ The Mission

	
					The goal is to maintain Echo Park as a counter-culture stronghold
of L.A. despite the seeping gentrification from its counterparts.
Contribute to the cultural transformation and vitality of Echo Park
by promoting diversity, inclusivity, and creative innovation.

				
︎︎︎ Values

	
					Uniqueness

Respect

Community

Creativity

Counter-Culture


	&#60;img width="1241" height="1511" width_o="1241" height_o="1511" data-src="https://freight.cargo.site/t/original/i/cd021c23792c4fef8264687a9003c608fe4522e2a8fbf11335b06d90d839dd5d/EP_KitOfParts-01.png" data-mid="168276431" border="0"  src="https://freight.cargo.site/w/1000/i/cd021c23792c4fef8264687a9003c608fe4522e2a8fbf11335b06d90d839dd5d/EP_KitOfParts-01.png" /&#62;
	
&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/1f665f81b034d0605b20e994ca20afe41422d9c30da16832386e09bc908a39e3/MockupMaison_PO_LOGO.jpg" data-mid="168221981" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/1f665f81b034d0605b20e994ca20afe41422d9c30da16832386e09bc908a39e3/MockupMaison_PO_LOGO.jpg" /&#62;


︎︎︎&#38;nbsp;Environmental Graphics&#38;nbsp;


&#60;img width="4795" height="3022" width_o="4795" height_o="3022" data-src="https://freight.cargo.site/t/original/i/42795f81a4789f17483df9eb5dfd89a01b277c35b35c347c45600970d3e33ba0/MockupMaison_PO_A05.jpg" data-mid="168221892" border="0"  src="https://freight.cargo.site/w/1000/i/42795f81a4789f17483df9eb5dfd89a01b277c35b35c347c45600970d3e33ba0/MockupMaison_PO_A05.jpg" /&#62;
&#60;img width="2448" height="1632" width_o="2448" height_o="1632" data-src="https://freight.cargo.site/t/original/i/164ba849fe6fa52e912db67aeebdcd5df9d13a056915b426e0360cf660c65c8e/MockupMaison_PO_C06.png" data-mid="168563029" border="0"  src="https://freight.cargo.site/w/1000/i/164ba849fe6fa52e912db67aeebdcd5df9d13a056915b426e0360cf660c65c8e/MockupMaison_PO_C06.png" /&#62;


Turns out that the outline of the most charming LA neighborhood looks like a thumbs up. Pretty cute, right? We put it in the first issue of the Echo Park brandbook, along with some branded matches and various tote bags.
	
&#60;img width="4267" height="5334" width_o="4267" height_o="5334" data-src="https://freight.cargo.site/t/original/i/5bbffed4377e8a2eca1f862895bd27eaeae4b15150a19cdf7a495fff157cf0d1/EP_MapofLA-01.png" data-mid="168791221" border="0"  src="https://freight.cargo.site/w/1000/i/5bbffed4377e8a2eca1f862895bd27eaeae4b15150a19cdf7a495fff157cf0d1/EP_MapofLA-01.png" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/4514447ed647435f04cda02d1e6c78e1c176728f459741dcaaa80ecd61345b3d/MockupMaison_BK_C10.jpg" data-mid="168276901" border="0"  src="https://freight.cargo.site/w/1000/i/4514447ed647435f04cda02d1e6c78e1c176728f459741dcaaa80ecd61345b3d/MockupMaison_BK_C10.jpg" /&#62;
&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/3b3d175704cd024722df876e0e3e116f8497c102997657848237f48bc4cceab8/MockupMaison_EP_Matches_GoldenSun.jpg" data-mid="168277020" border="0"  src="https://freight.cargo.site/w/1000/i/3b3d175704cd024722df876e0e3e116f8497c102997657848237f48bc4cceab8/MockupMaison_EP_Matches_GoldenSun.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f2b7e195b5e571d5716f4fb1bf5b46079955c45d481fce1aa3ad64ef99580296/MagazineMockup-EP.jpg" data-mid="168221843" border="0"  src="https://freight.cargo.site/w/1000/i/f2b7e195b5e571d5716f4fb1bf5b46079955c45d481fce1aa3ad64ef99580296/MagazineMockup-EP.jpg" /&#62;
&#60;img width="1005" height="1507" width_o="1005" height_o="1507" data-src="https://freight.cargo.site/t/original/i/619204b227b7d7f13e3dfa868d30e443d71fa48b61140eb50587e134a7a8b798/EP_IllustrationTote.gif" data-mid="168221755" border="0"  src="https://freight.cargo.site/w/1000/i/619204b227b7d7f13e3dfa868d30e443d71fa48b61140eb50587e134a7a8b798/EP_IllustrationTote.gif" /&#62;


 </description>
		
	</item>
		
		
	<item>
		<title>Et Cet Era</title>
				
		<link>https://nataliecarstens.design/Et-Cet-Era</link>

		<pubDate>Thu, 26 Jan 2023 19:13:43 +0000</pubDate>

		<dc:creator>Natalie Carstens - Design &#38; Art Direction</dc:creator>

		<guid isPermaLink="true">https://nataliecarstens.design/Et-Cet-Era</guid>

		<description>A combination of some side work, things that may or may not have gotten approved, logos, and personal projects. 
Brooklyn Nets 10th Anniversary campaign concepts, W+K, 2022

&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a0c0ba6768d33bae531a0b2069c096a34515ad5e4836e700fab8c0fa58cf9959/MockupMaison_NY_S06.png" data-mid="185961046" border="0"  src="https://freight.cargo.site/w/1000/i/a0c0ba6768d33bae531a0b2069c096a34515ad5e4836e700fab8c0fa58cf9959/MockupMaison_NY_S06.png" /&#62;
&#60;img width="2097" height="1031" width_o="2097" height_o="1031" data-src="https://freight.cargo.site/t/original/i/2ede41938b6e34e0271aa0e09eadc5c376d4f340e11f08171a5b0ac10fad311e/Pins.png" data-mid="185961104" border="0"  src="https://freight.cargo.site/w/1000/i/2ede41938b6e34e0271aa0e09eadc5c376d4f340e11f08171a5b0ac10fad311e/Pins.png" /&#62;&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/669d91d1c0cd330e7442d1e531aeeb42e2ab7a8bd166c7a6a26df83bb3cf3351/MockupMaison_NY_S20.png" data-mid="185961125" border="0"  src="https://freight.cargo.site/w/1000/i/669d91d1c0cd330e7442d1e531aeeb42e2ab7a8bd166c7a6a26df83bb3cf3351/MockupMaison_NY_S20.png" /&#62;

&#60;img width="2598" height="1224" width_o="2598" height_o="1224" data-src="https://freight.cargo.site/t/original/i/0b891177f7cbfb67305f5591d6ec7604100454dbbfaa1f4c75c4443eb42b6295/nets_3court_nycparks_B.png" data-mid="170870941" border="0"  src="https://freight.cargo.site/w/1000/i/0b891177f7cbfb67305f5591d6ec7604100454dbbfaa1f4c75c4443eb42b6295/nets_3court_nycparks_B.png" /&#62;


&#60;img width="2312" height="1362" width_o="2312" height_o="1362" data-src="https://freight.cargo.site/t/original/i/33f0e098b99b7185ab58d751e80f3dbed18e5a0038d53d4c2784471753a643db/McD_NowServing_GoldenArches_Logo_RGB-02.png" data-mid="170873411" border="0"  src="https://freight.cargo.site/w/1000/i/33f0e098b99b7185ab58d751e80f3dbed18e5a0038d53d4c2784471753a643db/McD_NowServing_GoldenArches_Logo_RGB-02.png" /&#62;Logo for McDonald’s brand trust program, W+K, 2023


Spotify Vote Campaign: “Your voice matters”, Brand Exploration, 2020
&#38;nbsp;
&#60;img width="5692" height="3201" width_o="5692" height_o="3201" data-src="https://freight.cargo.site/t/original/i/ee81b34c6b5eae043ebd2c7b6009dcc3211aac9acbe4ea036a986de63e67bc11/FINAL_SpotifyVote-dynamic.gif" data-mid="170874247" border="0"  src="https://freight.cargo.site/w/1000/i/ee81b34c6b5eae043ebd2c7b6009dcc3211aac9acbe4ea036a986de63e67bc11/FINAL_SpotifyVote-dynamic.gif" /&#62;
Brand campaign built to encourage millennial voting in the 2020 election and civic participation for future generations. 


Print


&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/0779d4073f30ce2eef3537d3807d8cc2fef866d841e2537e4b4b48356009582c/spotify_vote_print-03.jpg" data-mid="170874150" border="0"  src="https://freight.cargo.site/w/1000/i/0779d4073f30ce2eef3537d3807d8cc2fef866d841e2537e4b4b48356009582c/spotify_vote_print-03.jpg" /&#62;
&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/243e6f493d8d6619fc157dbee868561382fed1596f464863246be0796405b89e/spotify_vote_print-02.jpg" data-mid="170874151" border="0"  src="https://freight.cargo.site/w/1000/i/243e6f493d8d6619fc157dbee868561382fed1596f464863246be0796405b89e/spotify_vote_print-02.jpg" /&#62;
&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/a132d55a01e0f6af1331ec3fe5d227dea7b590059889dda871df6837253f4fb3/spotify_vote_print-01.jpg" data-mid="170874511" border="0"  src="https://freight.cargo.site/w/1000/i/a132d55a01e0f6af1331ec3fe5d227dea7b590059889dda871df6837253f4fb3/spotify_vote_print-01.jpg" /&#62;

OOH


&#60;img width="2852" height="2140" width_o="2852" height_o="2140" data-src="https://freight.cargo.site/t/original/i/7227ad575fc27797dd183151ee24b623197d5fa5268496591b1a2c19cb934041/NC_SPOTIFY-VOTE-PODCAST-BusStop.png" data-mid="170874734" border="0"  src="https://freight.cargo.site/w/1000/i/7227ad575fc27797dd183151ee24b623197d5fa5268496591b1a2c19cb934041/NC_SPOTIFY-VOTE-PODCAST-BusStop.png" /&#62;
&#60;img width="2852" height="2140" width_o="2852" height_o="2140" data-src="https://freight.cargo.site/t/original/i/1989a79c14a05d870afa173a2bec3ede86184490912701a03bed951a8cde41e2/NCC_SPOTIFY-VOTE-2020_PRINT-02-Recovered-1.jpg" data-mid="170874156" border="0"  src="https://freight.cargo.site/w/1000/i/1989a79c14a05d870afa173a2bec3ede86184490912701a03bed951a8cde41e2/NCC_SPOTIFY-VOTE-2020_PRINT-02-Recovered-1.jpg" /&#62;
&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/a775e29f97a4af4141f461cf569328c1c501dabc5e3d17b6358874695380cf44/NCC_SPOTIFY-VOTE-2020_PRINT-03.jpg" data-mid="170874218" border="0"  src="https://freight.cargo.site/w/1000/i/a775e29f97a4af4141f461cf569328c1c501dabc5e3d17b6358874695380cf44/NCC_SPOTIFY-VOTE-2020_PRINT-03.jpg" /&#62;
Social &#38;amp; illustration


&#60;img width="1575" height="1574" width_o="1575" height_o="1574" data-src="https://freight.cargo.site/t/original/i/41404752f1d304ed011181d05597bd3a69a7012b7639c331b8469b19b21f74ea/spotify_vote_insta-09.png" data-mid="170874219" border="0"  src="https://freight.cargo.site/w/1000/i/41404752f1d304ed011181d05597bd3a69a7012b7639c331b8469b19b21f74ea/spotify_vote_insta-09.png" /&#62;
&#60;img width="1559" height="1559" width_o="1559" height_o="1559" data-src="https://freight.cargo.site/t/original/i/23a11da53eec1219125aca8c9661f21837d32a5cda96415634ebf6b1e823d8e7/spotify_vote_insta-08.png" data-mid="170874220" border="0"  src="https://freight.cargo.site/w/1000/i/23a11da53eec1219125aca8c9661f21837d32a5cda96415634ebf6b1e823d8e7/spotify_vote_insta-08.png" /&#62;
&#60;img width="1554" height="1556" width_o="1554" height_o="1556" data-src="https://freight.cargo.site/t/original/i/a85341837a5ad86c21da9086826dcb6b57ab896f4ceedbc6c9fe6e66d3cf5618/spotify_vote_insta-07.png" data-mid="170874221" border="0"  src="https://freight.cargo.site/w/1000/i/a85341837a5ad86c21da9086826dcb6b57ab896f4ceedbc6c9fe6e66d3cf5618/spotify_vote_insta-07.png" /&#62;

&#60;img width="5692" height="3200" width_o="5692" height_o="3200" data-src="https://freight.cargo.site/t/original/i/0c82badf4230dac7a5b749c64b20b7d33a7889e3a343d7b22abb038a45000039/SPOTIFYVOTE_flagexplode-01.png" data-mid="170874222" border="0"  src="https://freight.cargo.site/w/1000/i/0c82badf4230dac7a5b749c64b20b7d33a7889e3a343d7b22abb038a45000039/SPOTIFYVOTE_flagexplode-01.png" /&#62;

Wild Heaven Beer, Brand Extension - Packaging Design, c. 2020&#38;nbsp;
&#60;img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/9b5bde1c424b87dd53475fc422ba80de2d8f408a96a2f1ac195f680f2e5d1767/HipHops_trio_mockup-v3.jpg" data-mid="170875151" border="0"  src="https://freight.cargo.site/w/1000/i/9b5bde1c424b87dd53475fc422ba80de2d8f408a96a2f1ac195f680f2e5d1767/HipHops_trio_mockup-v3.jpg" /&#62;


When I moved to Atlanta in 2020, I noticed many similarities in the culture around craft breweries and hip hop - they’re both about individual artistic expression, credibility, and authenticity.&#38;nbsp; This project explores how the two could collide and create some different, special edition brews with Wild Heaven, an ATL brewery that is all about connections and the strong link between music and craft beers.


I call this collection of pints: Hip Hops.


Each of the brews takes cues from ATL rap duos, each from a different era: OutKast, Future &#38;amp; Young Thug, Ludacris &#38;amp; Jermaine Dupri; and the design borrows from the visual styles of hip hop fans.


&#60;img width="1500" height="1042" width_o="1500" height_o="1042" data-src="https://freight.cargo.site/t/original/i/30278f4c6cd044f26e3bf7252662db48cfa3edd136695230c7b09148349cfe52/WHB_PlanetPeach_mockup-copy.jpg" data-mid="170875143" border="0"  src="https://freight.cargo.site/w/1000/i/30278f4c6cd044f26e3bf7252662db48cfa3edd136695230c7b09148349cfe52/WHB_PlanetPeach_mockup-copy.jpg" /&#62;
&#60;img width="2232" height="1488" width_o="2232" height_o="1488" data-src="https://freight.cargo.site/t/original/i/3069b4f22868ab5e89a1c752f479f66719e22b8a077acf632433b3bfeaf1da96/WHB_Secondaries_PlanetPeach.jpg" data-mid="170875040" border="0"  src="https://freight.cargo.site/w/1000/i/3069b4f22868ab5e89a1c752f479f66719e22b8a077acf632433b3bfeaf1da96/WHB_Secondaries_PlanetPeach.jpg" /&#62;

	PLANET PEACHPeaches &#38;amp; Cream Pale AleOutKast


“ATLiens”
	A Pale Ale crafted especially for ATLiens, inspired by OutKast. Did we really have a choice to brew it with anything other than the city’s finest hand-picked peaches? Mildly-hopped, this beer takes after the people it’s brewed for: never bitter, slightly sweet.

&#60;img width="2234" height="1486" width_o="2234" height_o="1486" data-src="https://freight.cargo.site/t/original/i/f6360ea3d67313c790235df841c6c5aefa46351a4bfbf2942113e68544a0b95f/Screen-Shot-2022-05-20-at-11.53.59-AM.jpg" data-mid="170875149" border="0"  src="https://freight.cargo.site/w/1000/i/f6360ea3d67313c790235df841c6c5aefa46351a4bfbf2942113e68544a0b95f/Screen-Shot-2022-05-20-at-11.53.59-AM.jpg" /&#62;

	PLAYER’S PORTERImperial Porter with CoffeeJermaine Dupri &#38;amp; Ludacris


“Welcome 2 Atlanta”
	This complex porter has notes of pecan, caramel, and coffee that brings southern flair to wherever the player’s play. Based in flaked oat and brewed with lactose, the Player’s Porter is as rich and robust as the biggest player’s in ATL, and pays proud homage to the 404.


	&#60;img width="777" height="578" width_o="777" height_o="578" data-src="https://freight.cargo.site/t/original/i/de984fcbfaff4e9e385911206914cd1ca0c2aec4c7c5ec83da8b5575a3bbdfa9/HipHops_DDH_AllDaHops.png" data-mid="170875771" border="0" data-scale="100" src="https://freight.cargo.site/w/777/i/de984fcbfaff4e9e385911206914cd1ca0c2aec4c7c5ec83da8b5575a3bbdfa9/HipHops_DDH_AllDaHops.png" /&#62;


	ALL DA HOPSHazy Double IPAYoung Thug &#38;amp; Future


“All Da Smoke”

	Paying tribute to Future and Young Thug, it’s only right this beer packs double the punch. This aromatic Double IPA hits hard with a blend of Cascade and Simcoe hops that bring notes of pine and citrus upfront. A hint of honey on the finish balances the dank to make the hops highly drinkable.
	

	&#60;img width="2250" height="1500" width_o="2250" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0343ca83b18c291b9a546966e61550547a71f65c2966cd8ee051f422c523ee1a/WHB_WeedTrees_Graphic-Recovered.png" data-mid="170533200" border="0"  src="https://freight.cargo.site/w/1000/i/0343ca83b18c291b9a546966e61550547a71f65c2966cd8ee051f422c523ee1a/WHB_WeedTrees_Graphic-Recovered.png" /&#62;
	&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/01b63bfd1eed0bfbe974a885e1231a026a2d41d4875e3eb243779153726bcd60/MockupMaison_420_weedtrees.jpg" data-mid="170533204" border="0"  src="https://freight.cargo.site/w/1000/i/01b63bfd1eed0bfbe974a885e1231a026a2d41d4875e3eb243779153726bcd60/MockupMaison_420_weedtrees.jpg" /&#62;
CBD brand logo concept, 2020

Intelligentsia Zine, 2019&#38;nbsp;


&#60;img width="6347" height="4107" width_o="6347" height_o="4107" data-src="https://freight.cargo.site/t/original/i/2deb99f0dc85daa401f7e1e89ee5e761dd955d569c58ffc8eebc011c1ce74722/Intelligentsia_Zine_Formatted_Red.png" data-mid="170750531" border="0"  src="https://freight.cargo.site/w/1000/i/2deb99f0dc85daa401f7e1e89ee5e761dd955d569c58ffc8eebc011c1ce74722/Intelligentsia_Zine_Formatted_Red.png" /&#62;
&#60;img width="6347" height="4107" width_o="6347" height_o="4107" data-src="https://freight.cargo.site/t/original/i/654416fa23980b1e713dc4f9cdf69084825f96e8193fa14f00ee187d2a599e4b/Intelligentsia_Zine_Formatted-Black.png" data-mid="170750530" border="0"  src="https://freight.cargo.site/w/1000/i/654416fa23980b1e713dc4f9cdf69084825f96e8193fa14f00ee187d2a599e4b/Intelligentsia_Zine_Formatted-Black.png" /&#62;
&#60;img width="6522" height="4307" width_o="6522" height_o="4307" data-src="https://freight.cargo.site/t/original/i/0bd4e82d3d5ea419fa2a3f35146c5d62e7d0cf5695f907867b78ec5abf18e060/Intelligentsia_Zine-09.png" data-mid="170750533" border="0"  src="https://freight.cargo.site/w/1000/i/0bd4e82d3d5ea419fa2a3f35146c5d62e7d0cf5695f907867b78ec5abf18e060/Intelligentsia_Zine-09.png" /&#62;
&#60;img width="5101" height="3301" width_o="5101" height_o="3301" data-src="https://freight.cargo.site/t/original/i/5c1f5576f8de45f8ee304c31c6cb359abaa709ea9e1c8b05c64f33df1ab1610f/Intelligentsia_Zine_PeriodicTable.png" data-mid="170750532" border="0"  src="https://freight.cargo.site/w/1000/i/5c1f5576f8de45f8ee304c31c6cb359abaa709ea9e1c8b05c64f33df1ab1610f/Intelligentsia_Zine_PeriodicTable.png" /&#62;
&#60;img width="3456" height="4608" width_o="3456" height_o="4608" data-src="https://freight.cargo.site/t/original/i/0b422e425105147a2fb0c8147677143c2f6633acf03b3a0a30ca8b8071e8a09a/IMG_20210806_153445.png" data-mid="170750482" border="0"  src="https://freight.cargo.site/w/1000/i/0b422e425105147a2fb0c8147677143c2f6633acf03b3a0a30ca8b8071e8a09a/IMG_20210806_153445.png" /&#62;

&#60;img width="8534" height="8534" width_o="8534" height_o="8534" data-src="https://freight.cargo.site/t/original/i/ea169a2d703a1c7a0f201a456d8c0d0e4d4931769b0279562482400e2ad691e2/VIBES_vote-07.png" data-mid="170750993" border="0"  src="https://freight.cargo.site/w/1000/i/ea169a2d703a1c7a0f201a456d8c0d0e4d4931769b0279562482400e2ad691e2/VIBES_vote-07.png" /&#62;


Vote illo, 2020


&#60;img width="4131" height="4130" width_o="4131" height_o="4130" data-src="https://freight.cargo.site/t/original/i/9b6aa8e150296e28fecdccde4bca8f061587c500b2218f39bedad6ac5262433b/curls_4sar-06.png" data-mid="170855086" border="0"  src="https://freight.cargo.site/w/1000/i/9b6aa8e150296e28fecdccde4bca8f061587c500b2218f39bedad6ac5262433b/curls_4sar-06.png" /&#62;

Illo for my baby sis (which she got tatted!), 2021


&#60;img width="1755" height="2482" width_o="1755" height_o="2482" data-src="https://freight.cargo.site/t/original/i/f02718cf15bb0099e15bc502e6ff50158fcc066f7ff75d0994c12418816d9ac7/BarSignage_Final-09.jpg" data-mid="170751438" border="0"  src="https://freight.cargo.site/w/1000/i/f02718cf15bb0099e15bc502e6ff50158fcc066f7ff75d0994c12418816d9ac7/BarSignage_Final-09.jpg" /&#62;
&#60;img width="1755" height="2482" width_o="1755" height_o="2482" data-src="https://freight.cargo.site/t/original/i/71d02d0b909e521d5abeb9787710f8688b3246eb804ad8b8278bc8cd2b982e1c/BarSignage_Final-07.jpg" data-mid="170751419" border="0"  src="https://freight.cargo.site/w/1000/i/71d02d0b909e521d5abeb9787710f8688b3246eb804ad8b8278bc8cd2b982e1c/BarSignage_Final-07.jpg" /&#62;
&#60;img width="1755" height="2482" width_o="1755" height_o="2482" data-src="https://freight.cargo.site/t/original/i/ea47c7955c7a260f2a0e3ec96741bd9528ff5c911d24b0694737812abc8c5c15/BarSignage_Final-06.jpg" data-mid="170751434" border="0"  src="https://freight.cargo.site/w/1000/i/ea47c7955c7a260f2a0e3ec96741bd9528ff5c911d24b0694737812abc8c5c15/BarSignage_Final-06.jpg" /&#62;
&#60;img width="1755" height="2482" width_o="1755" height_o="2482" data-src="https://freight.cargo.site/t/original/i/07c03f7cc351c9a2326123f192a0a5c3c272fa8420daea62bad94db4b1fdd49a/BarSignage_Final-05.jpg" data-mid="170751433" border="0"  src="https://freight.cargo.site/w/1000/i/07c03f7cc351c9a2326123f192a0a5c3c272fa8420daea62bad94db4b1fdd49a/BarSignage_Final-05.jpg" /&#62;
Bar signage, ca. 2019


&#60;img width="2374" height="1334" width_o="2374" height_o="1334" data-src="https://freight.cargo.site/t/original/i/6e6290de30fae20da24e18edc956d5b22705bc5d1adc243107a7633a6d67e7aa/Screen-Shot-2023-03-14-at-12.16.55-PM.png" data-mid="171622806" border="0"  src="https://freight.cargo.site/w/1000/i/6e6290de30fae20da24e18edc956d5b22705bc5d1adc243107a7633a6d67e7aa/Screen-Shot-2023-03-14-at-12.16.55-PM.png" /&#62;
&#60;img width="2374" height="1334" width_o="2374" height_o="1334" data-src="https://freight.cargo.site/t/original/i/7785e03fe2ab4a5cb7322fae3f9bf9fbe05bd8dfca250a96af2bcfc3371051d9/Screen-Shot-2023-03-14-at-12.17.05-PM.png" data-mid="171622804" border="0"  src="https://freight.cargo.site/w/1000/i/7785e03fe2ab4a5cb7322fae3f9bf9fbe05bd8dfca250a96af2bcfc3371051d9/Screen-Shot-2023-03-14-at-12.17.05-PM.png" /&#62;
&#60;img width="2374" height="1334" width_o="2374" height_o="1334" data-src="https://freight.cargo.site/t/original/i/6e92a226ac23a72b05cc27d4dd6967b8e8dfea4cd2abccaae94758945ba49043/Screen-Shot-2023-03-14-at-12.17.29-PM.png" data-mid="171622803" border="0"  src="https://freight.cargo.site/w/1000/i/6e92a226ac23a72b05cc27d4dd6967b8e8dfea4cd2abccaae94758945ba49043/Screen-Shot-2023-03-14-at-12.17.29-PM.png" /&#62;
&#60;img width="2374" height="1334" width_o="2374" height_o="1334" data-src="https://freight.cargo.site/t/original/i/b3156b2d588fe6aceb215462aee5be8bcc7dfd8db4c09a52d279ed73057f8635/Screen-Shot-2023-03-14-at-12.17.40-PM.png" data-mid="171622801" border="0"  src="https://freight.cargo.site/w/1000/i/b3156b2d588fe6aceb215462aee5be8bcc7dfd8db4c09a52d279ed73057f8635/Screen-Shot-2023-03-14-at-12.17.40-PM.png" /&#62;
&#60;img width="1440" height="760" width_o="1440" height_o="760" data-src="https://freight.cargo.site/t/original/i/e2d411e9f297952e12e20cd2f07718f074e67de3e39071acd615b1da7de52d78/Icons.png.jpg" data-mid="171622978" border="0"  src="https://freight.cargo.site/w/1000/i/e2d411e9f297952e12e20cd2f07718f074e67de3e39071acd615b1da7de52d78/Icons.png.jpg" /&#62;
Iconography, VIS ID,&#38;nbsp;animation, and environmental graphics for Markforged, a 3D printing company.&#38;nbsp;

&#60;img width="1450" height="1754" width_o="1450" height_o="1754" data-src="https://freight.cargo.site/t/original/i/da4804337ce5fd7d0b1831c33d9dbfac7f27c0e0c5c652f96d686ddbf458ce34/Markforged_hotsauce_packagingtape.png" data-mid="171654947" border="0"  src="https://freight.cargo.site/w/1000/i/da4804337ce5fd7d0b1831c33d9dbfac7f27c0e0c5c652f96d686ddbf458ce34/Markforged_hotsauce_packagingtape.png" /&#62;
&#60;img width="1055" height="1200" width_o="1055" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8d1f221aae15f3afe1f2fbfe1916145bf46a87f40ba760dc8bbdbcbef9e68c1b/Hoff-Sauce-Mockup-Front.png" data-mid="171934967" border="0"  src="https://freight.cargo.site/w/1000/i/8d1f221aae15f3afe1f2fbfe1916145bf46a87f40ba760dc8bbdbcbef9e68c1b/Hoff-Sauce-Mockup-Front.png" /&#62;
&#60;img width="1500" height="842" width_o="1500" height_o="842" data-src="https://freight.cargo.site/t/original/i/d28214a389c78533be051a1eec2c92c45df4cebc63b31251dd57cfdbced88a5c/VIS.jpeg" data-mid="171654975" border="0"  src="https://freight.cargo.site/w/1000/i/d28214a389c78533be051a1eec2c92c45df4cebc63b31251dd57cfdbced88a5c/VIS.jpeg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c2ce4d3eba108542b7bd147b553562c339a3d9852773e5b8e1c6b77b9eb1614a/MKFG_NYSE_banner.jpeg" data-mid="171624857" border="0"  src="https://freight.cargo.site/w/1000/i/c2ce4d3eba108542b7bd147b553562c339a3d9852773e5b8e1c6b77b9eb1614a/MKFG_NYSE_banner.jpeg" /&#62;
&#60;img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/707edd88f118a512e3b157823743778fb0e8e8723c6d15d61ebffb3034655a28/MKFG_animated_type_BW.gif" data-mid="171658568" border="0"  src="https://freight.cargo.site/w/1000/i/707edd88f118a512e3b157823743778fb0e8e8723c6d15d61ebffb3034655a28/MKFG_animated_type_BW.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ea61005dc7638ee1cb7b08a838b3dde4aa067ad8fc3ae8e02838999e4d40c621/Markforged-Logo-Animation.gif" data-mid="171658062" border="0"  src="https://freight.cargo.site/w/1000/i/ea61005dc7638ee1cb7b08a838b3dde4aa067ad8fc3ae8e02838999e4d40c621/Markforged-Logo-Animation.gif" /&#62;
&#60;img width="1200" height="627" width_o="1200" height_o="627" data-src="https://freight.cargo.site/t/original/i/21524f9544133a06beadbb5123c7476e9d730061466ed8c06fef891835064578/BottleOpener_Animation_1200x627.gif" data-mid="171654902" border="0"  src="https://freight.cargo.site/w/1000/i/21524f9544133a06beadbb5123c7476e9d730061466ed8c06fef891835064578/BottleOpener_Animation_1200x627.gif" /&#62;
&#60;img width="1916" height="1380" width_o="1916" height_o="1380" data-src="https://freight.cargo.site/t/original/i/23db02def2af7d1285f92408ce2f66b7530b1d6eb3c5a33bfdaa862d3132d099/MKFG_IPO_PrinterDisplay_Angled_02.png" data-mid="171934472" border="0"  src="https://freight.cargo.site/w/1000/i/23db02def2af7d1285f92408ce2f66b7530b1d6eb3c5a33bfdaa862d3132d099/MKFG_IPO_PrinterDisplay_Angled_02.png" /&#62;
&#60;img width="3596" height="2023" width_o="3596" height_o="2023" data-src="https://freight.cargo.site/t/original/i/c8a47549c03bad316e7cd9d9f3d619420d223396d4db250bf994e077f49553e2/sticker-mockup_customer-Swag.png" data-mid="171934968" border="0"  src="https://freight.cargo.site/w/1000/i/c8a47549c03bad316e7cd9d9f3d619420d223396d4db250bf994e077f49553e2/sticker-mockup_customer-Swag.png" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/77cbece8c3eb27c0c189f0cb85fe44a0475638921293e3cedd67b747db308222/KIDS2_logo_construction_1.gif" data-mid="171935128" border="0"  src="https://freight.cargo.site/w/1000/i/77cbece8c3eb27c0c189f0cb85fe44a0475638921293e3cedd67b747db308222/KIDS2_logo_construction_1.gif" /&#62;
(Exploratory) logo animation for a toddler and baby toy manufacturer.&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Spotify</title>
				
		<link>https://nataliecarstens.design/Spotify-1</link>

		<pubDate>Thu, 26 Jan 2023 19:13:41 +0000</pubDate>

		<dc:creator>Natalie Carstens - Design &#38; Art Direction</dc:creator>

		<guid isPermaLink="true">https://nataliecarstens.design/Spotify-1</guid>

		<description>&#60;img width="2560" height="1920" width_o="2560" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1540aeae7a4b01e165ef39062c39bbdebe774f437ac67bff7c99ed3533c5b765/kellen-scaled.jpg" data-mid="166942063" border="0"  src="https://freight.cargo.site/w/1000/i/1540aeae7a4b01e165ef39062c39bbdebe774f437ac67bff7c99ed3533c5b765/kellen-scaled.jpg" /&#62;︎︎︎ Brand Extension︎︎︎ Campaign

This campaign uses Spotify’s curated platform as an inventive way to facilitate voting - not only to inform the younger generation about the upcoming election, how to register, &#38;amp; more; but also to empower young people to participate in democracy and civic engagement. What better brand to communicate the importance of civic engagement to listeners and artists, especially after the lack of millennial voting in the 2016 election?


︎︎︎ The Mission
Reach as many millennials as possible to access resources around voting, drive higher voter turnout, and inform our next generations on the importance of voting for ones’ rights. 
&#38;nbsp;
	
Logo&#60;img width="5692" height="3201" width_o="5692" height_o="3201" data-src="https://freight.cargo.site/t/original/i/53f147e29ea770dce1e06536affe0e0f63dce0182bcf65b472e8ff722dbe97ed/FINAL_SpotifyVote-dynamic.gif" data-mid="166941807" border="0"  src="https://freight.cargo.site/w/1000/i/53f147e29ea770dce1e06536affe0e0f63dce0182bcf65b472e8ff722dbe97ed/FINAL_SpotifyVote-dynamic.gif" /&#62;
Typography&#60;img width="2187" height="910" width_o="2187" height_o="910" data-src="https://freight.cargo.site/t/original/i/427c66a21b9f6cbbc5a003d7d8c0bb4da9c962f1e886b62598378c943ecfd6be/Spotify_KitOfParts_typography.png" data-mid="168796820" border="0"  src="https://freight.cargo.site/w/1000/i/427c66a21b9f6cbbc5a003d7d8c0bb4da9c962f1e886b62598378c943ecfd6be/Spotify_KitOfParts_typography.png" /&#62;


	Color Palette

&#60;img width="2187" height="602" width_o="2187" height_o="602" data-src="https://freight.cargo.site/t/original/i/aeb38ed8fc0b38b22211ebeefbbe4c05232d87c516b4abb153bd1a0b3906a9c9/Spotify_KitOfParts_color-vertical.png" data-mid="168794744" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/aeb38ed8fc0b38b22211ebeefbbe4c05232d87c516b4abb153bd1a0b3906a9c9/Spotify_KitOfParts_color-vertical.png" /&#62;
Illustration
&#60;img width="2846" height="1600" width_o="2846" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f55fbc1ffca151f0fdb77acd0fc7da6b06d39f1376d8a1db65c22685a7bb8453/SPOTIFYVOTE_illustration-01.png" data-mid="168795011" border="0"  src="https://freight.cargo.site/w/1000/i/f55fbc1ffca151f0fdb77acd0fc7da6b06d39f1376d8a1db65c22685a7bb8453/SPOTIFYVOTE_illustration-01.png" /&#62;


Print &#38;amp; OOH&#38;nbsp;↓


&#60;img width="2657" height="3438" width_o="2657" height_o="3438" data-src="https://freight.cargo.site/t/original/i/56fc54935e3b74ddc718e219754e08e057d6ee96b940534f3629240ce0db4a14/spotify_vote_print-01.png" data-mid="168205622" border="0"  src="https://freight.cargo.site/w/1000/i/56fc54935e3b74ddc718e219754e08e057d6ee96b940534f3629240ce0db4a14/spotify_vote_print-01.png" /&#62;
&#60;img width="2657" height="3438" width_o="2657" height_o="3438" data-src="https://freight.cargo.site/t/original/i/93db1af0c1fa80afbc65e726a66bc165a3ecebe7d09ed59a3444a24d79040ec8/spotify_vote_print-02.png" data-mid="168205625" border="0"  src="https://freight.cargo.site/w/1000/i/93db1af0c1fa80afbc65e726a66bc165a3ecebe7d09ed59a3444a24d79040ec8/spotify_vote_print-02.png" /&#62;
&#60;img width="2657" height="3438" width_o="2657" height_o="3438" data-src="https://freight.cargo.site/t/original/i/ea73bd08db0d69986af8cf106437e24ff965f05c1f07d5fd32c09b4ba40c8a2f/spotify_vote_print-04.png" data-mid="168205623" border="0"  src="https://freight.cargo.site/w/1000/i/ea73bd08db0d69986af8cf106437e24ff965f05c1f07d5fd32c09b4ba40c8a2f/spotify_vote_print-04.png" /&#62;
&#60;img width="2657" height="3438" width_o="2657" height_o="3438" data-src="https://freight.cargo.site/t/original/i/f476b6981fd6d8a49d56652b3f7f22dd75db77cdd9ad9a1fd5d2939f29655af5/spotify_vote_print-03.png" data-mid="168205624" border="0"  src="https://freight.cargo.site/w/1000/i/f476b6981fd6d8a49d56652b3f7f22dd75db77cdd9ad9a1fd5d2939f29655af5/spotify_vote_print-03.png" /&#62;


Incorporating energetic motion, a bold color palette, and Spotify’s unmistakeable tone of voice, the campaign is to be executed across outdoor, digital, and social media channels.
&#60;img width="2852" height="2140" width_o="2852" height_o="2140" data-src="https://freight.cargo.site/t/original/i/992ead1a5f0376a7048b7ac0d1765ae679e32c68c01e31f6fdba616f42ccbe04/NCC_SPOTIFY-VOTE-2020_PRINT-01.jpg" data-mid="166941703" border="0"  src="https://freight.cargo.site/w/1000/i/992ead1a5f0376a7048b7ac0d1765ae679e32c68c01e31f6fdba616f42ccbe04/NCC_SPOTIFY-VOTE-2020_PRINT-01.jpg" /&#62;
&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/77b44a1e5a49fbddb6230d3a191382593c6b61585e70fbf727efa7a50bc7264f/NCC_SPOTIFY-VOTE-2020_PRINT-03.jpg" data-mid="166941685" border="0"  src="https://freight.cargo.site/w/1000/i/77b44a1e5a49fbddb6230d3a191382593c6b61585e70fbf727efa7a50bc7264f/NCC_SPOTIFY-VOTE-2020_PRINT-03.jpg" /&#62;
&#60;img width="2852" height="2140" width_o="2852" height_o="2140" data-src="https://freight.cargo.site/t/original/i/265a3420c35cb6a27f9a6f3ce89c9732101b7d8257378ce8353fb45e30b930e4/NC_SPOTIFY-VOTE-PODCAST-BusStop.png" data-mid="168801813" border="0"  src="https://freight.cargo.site/w/1000/i/265a3420c35cb6a27f9a6f3ce89c9732101b7d8257378ce8353fb45e30b930e4/NC_SPOTIFY-VOTE-PODCAST-BusStop.png" /&#62;
&#60;img width="3565" height="2675" width_o="3565" height_o="2675" data-src="https://freight.cargo.site/t/original/i/61bb940b961ccb17bf794e1a04d5125f89ad8fca33e4ddc9045608c0affcbdff/NCC_SPOTIFY-VOTE-2020_PRINT-02-Recovered-11.25x.png" data-mid="166951800" border="0"  src="https://freight.cargo.site/w/1000/i/61bb940b961ccb17bf794e1a04d5125f89ad8fca33e4ddc9045608c0affcbdff/NCC_SPOTIFY-VOTE-2020_PRINT-02-Recovered-11.25x.png" /&#62;
Social&#38;nbsp;↓
	

&#60;img width="8362" height="6500" width_o="8362" height_o="6500" data-src="https://freight.cargo.site/t/original/i/134a1c2c4051c085e64a2dbda2381dadf4838ba3f4ebb888bef39098f2c53720/spotify_IG_W_001.png" data-mid="168804485" border="0"  src="https://freight.cargo.site/w/1000/i/134a1c2c4051c085e64a2dbda2381dadf4838ba3f4ebb888bef39098f2c53720/spotify_IG_W_001.png" /&#62;
&#60;img width="8362" height="6500" width_o="8362" height_o="6500" data-src="https://freight.cargo.site/t/original/i/4c180c79b6f0d4fd5b85a1c335e8f796ce6206c63ad474df02a924cbbc71f05f/spotify_IG_W_003.png" data-mid="168804487" border="0"  src="https://freight.cargo.site/w/1000/i/4c180c79b6f0d4fd5b85a1c335e8f796ce6206c63ad474df02a924cbbc71f05f/spotify_IG_W_003.png" /&#62;
&#60;img width="8362" height="6500" width_o="8362" height_o="6500" data-src="https://freight.cargo.site/t/original/i/076bf59c2d39c7184b373b5c04a796d8e342f046633a1a7b1fb6fcacff634443/spotify_IG_W_002.png" data-mid="168804486" border="0"  src="https://freight.cargo.site/w/1000/i/076bf59c2d39c7184b373b5c04a796d8e342f046633a1a7b1fb6fcacff634443/spotify_IG_W_002.png" /&#62;
Playful type with brand colors and captions drive millennials to discover resources (link in bio!)


</description>
		
	</item>
		
		
	<item>
		<title>Wild Heaven Beer</title>
				
		<link>https://nataliecarstens.design/Wild-Heaven-Beer</link>

		<pubDate>Thu, 26 Jan 2023 19:13:43 +0000</pubDate>

		<dc:creator>Natalie Carstens - Design &#38; Art Direction</dc:creator>

		<guid isPermaLink="true">https://nataliecarstens.design/Wild-Heaven-Beer</guid>

		<description>
	&#60;img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/438652ef8049835585f34e38e1882c581857b0bac0a307b7ed23b2c79dba1211/HipHops_trio_mockup-v3.jpg" data-mid="168812047" border="0"  src="https://freight.cargo.site/w/1000/i/438652ef8049835585f34e38e1882c581857b0bac0a307b7ed23b2c79dba1211/HipHops_trio_mockup-v3.jpg" /&#62;


︎︎︎ Packaging Design︎︎︎ Brand Extension
CW: Shelby Guerrero

BREWS &#38;amp; BEATS
When I moved to Atlanta in 2020, I noticed many similarities in the culture around craft breweries and hip hop - they’re both about individual artistic expression, credibility, and authenticity.&#38;nbsp; This project explores how the two could collide and create some different, special edition brews with Wild Heaven, an ATL brewery that is all about connections and the strong link between music and craft beers.&#60;img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/98603c7e24c623eadc4b1b92559810f5ebada40718bdb776cd69efa8268ba95c/a2e64c88974659.5de6c81ede699.jpg" data-mid="168814903" border="0"  src="https://freight.cargo.site/w/1000/i/98603c7e24c623eadc4b1b92559810f5ebada40718bdb776cd69efa8268ba95c/a2e64c88974659.5de6c81ede699.jpg" /&#62;
We call this collection of pints: Hip Hops.


Each of the beers takes cues from ATL rap duos, each from a different era: OutKast, Future &#38;amp; Young Thug, Ludacris &#38;amp; Jermaine Dupri; and the design borrows from the visual styles of hip hop fans. 


&#60;img width="1500" height="1042" width_o="1500" height_o="1042" data-src="https://freight.cargo.site/t/original/i/fe9fb129880339b031deaa27f5584ad71b04929ff5babbad1504e720fdc9a1d3/WHB_PlanetPeach_mockup-copy.jpg" data-mid="168812115" border="0"  src="https://freight.cargo.site/w/1000/i/fe9fb129880339b031deaa27f5584ad71b04929ff5babbad1504e720fdc9a1d3/WHB_PlanetPeach_mockup-copy.jpg" /&#62;

PLANET PEACH

Peaches &#38;amp; Cream Pale Ale

OutKast


“ATLiens”


A Pale Ale crafted especially for ATLiens, inspired by OutKast. Did we really have a choice to brew it with anything other than the city’s finest hand-picked peaches? Mildly-hopped, this beer takes after the people it’s brewed for: never bitter, slightly sweet.


&#60;img width="2234" height="1486" width_o="2234" height_o="1486" data-src="https://freight.cargo.site/t/original/i/87c04648812a51b49f9ce4e6b7d6a5745c3e2dc7f205ecb2f12342f9e915e286/Screen-Shot-2022-05-20-at-11.53.59-AM.jpg" data-mid="168812095" border="0"  src="https://freight.cargo.site/w/1000/i/87c04648812a51b49f9ce4e6b7d6a5745c3e2dc7f205ecb2f12342f9e915e286/Screen-Shot-2022-05-20-at-11.53.59-AM.jpg" /&#62;PLAYER’S PORTERImperial Porter with CoffeeJermaine Dupri &#38;amp; Ludacris


“Welcome 2 Atlanta”


This complex porter has notes of pecan, caramel, and coffee that brings southern flair to wherever the player’s play. Based in flaked oat and brewed with lactose, the Player’s Porter is as rich and robust as the biggest player’s in ATL, and pays proud homage to the 404.


&#60;img width="777" height="578" width_o="777" height_o="578" data-src="https://freight.cargo.site/t/original/i/03a26ee642b6b5124cfe29d7e5d031050346ad5f07cb3ab2fe9cc8e715181fc2/HipHops_DDH_AllDaHops.png" data-mid="168814503" border="0"  src="https://freight.cargo.site/w/777/i/03a26ee642b6b5124cfe29d7e5d031050346ad5f07cb3ab2fe9cc8e715181fc2/HipHops_DDH_AllDaHops.png" /&#62;ALL DA HOPSHazy Double IPAYoung Thug &#38;amp; Future


“All Da Smoke”


Paying tribute to Future and Young Thug, it’s only right this beer packs double the punch. This aromatic Double IPA hits hard with a blend of Cascade and Simcoe hops that bring notes of pine and citrus upfront. A hint of honey on the finish balances the dank to make the hops highly drinkable.


&#60;img width="2232" height="1488" width_o="2232" height_o="1488" data-src="https://freight.cargo.site/t/original/i/e8b7f8517a75ae75de31abbf05dbbb6ae441e528c7e7c5d95ffa47b0eeb2e98d/Screen-Shot-2022-05-20-at-10.19.24-AM.jpg" data-mid="168812104" border="0"  src="https://freight.cargo.site/w/1000/i/e8b7f8517a75ae75de31abbf05dbbb6ae441e528c7e7c5d95ffa47b0eeb2e98d/Screen-Shot-2022-05-20-at-10.19.24-AM.jpg" /&#62;</description>
		
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		<title>Phasellus</title>
				
		<link>https://nataliecarstens.design/Phasellus</link>

		<pubDate>Thu, 26 Jan 2023 19:13:44 +0000</pubDate>

		<dc:creator>Natalie Carstens - Design &#38; Art Direction</dc:creator>

		<guid isPermaLink="true">https://nataliecarstens.design/Phasellus</guid>

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	&#60;img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/87487bc7a84ba4f5015a6881a69f85b802b02caa678b444588ea9340bdfe0794/vertical.svg" data-mid="166244816" border="0"  src="https://freight.cargo.site/w/1000/i/87487bc7a84ba4f5015a6881a69f85b802b02caa678b444588ea9340bdfe0794/vertical.svg" /&#62;

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec a lacus et felis porttitor tempus ac sed eros. Nam dictum finibus nulla vel egestas. Quisque luctus, neque ac dapibus iaculis, magna eros faucibus nibh, a vehicula libero leo id justo. Donec non nisl nibh. Proin elementum vitae ipsum quis posuere. Morbi lacinia ut metus eget finibus. Aliquam eu iaculis nunc, porttitor convallis lacus. Etiam vitae felis id lorem vulputate pellentesque. Nullam at malesuada orci, vel tincidunt est. Vivamus malesuada tortor vel sapien bibendum porta. 


&#60;img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/87487bc7a84ba4f5015a6881a69f85b802b02caa678b444588ea9340bdfe0794/vertical.svg" data-mid="166244816" border="0"  src="https://freight.cargo.site/w/1000/i/87487bc7a84ba4f5015a6881a69f85b802b02caa678b444588ea9340bdfe0794/vertical.svg" /&#62;

Quisque vitae ornare tellus, scelerisque Phasellus laoreet vestibulum felis</description>
		
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